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Looking Back at 2016 and What's 'In Store' for 2017

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As we start a New Year, I decided to reflect on what was a busy year for Boss Boutique in Huron. Let me tell you - it's been a whirlwind. When I sat down to write this, I decided I could probably sum it up with a single sentence:

"We made it!"

Busy in 2016

Last year was a busy one for Boss Boutique! After starting out working by myself at pop-ups around the state and sharing a building, Boss grew to the point where I decided to hire more employees and open standalone store at 2971 Dakota Ave. S. in Huron, SD. We have been in our new location for nine months as of January.


I had no idea of what to expect when I decided to finally fulfill my dream of owning a business. I am so happy I took the leap. Things have gone well, although it has taken a lot of hard work to balance the store while traveling to events around the state and spending time with my three little girls and my husband.


Opening my own business has been a learning process. I am not going to lie -- I've made a few mistakes along the way. Luckily, I have an amazing staff that works hard and helps the store run smoothly. After starting out on my own, I cannot describe how wonderful it is to have fantastic employees who enable me to spend time with my family and finish less-than-exciting tasks like paperwork. :)  

Thank You!

So I would like to take this opportunity to say thank you to all my wonderful employees. Brittany, Maddie, Cyndi, Brittany - I couldn't do it without you! I'd also like to thank my friends Peggie and Shayla and my awesome husband and family members who have my back and jump in to help whenever I need it!

I also owe a big thank you to my amazing customers. We appreciate you so much!!  

Without you, we wouldn't be open. I love talking to you when you come in and helping you find gifts and outfits for yourself, your friends and loved ones and for the special events in your lives. Fashion is my lifelong love. I honestly cannot believe I make my living sharing it with others.


We work hard to have great customer service at Boss and hope you feel like we are meeting your expectations. If you ever have a suggestion, please let us know. Your feedback helps us grow and improve. Our goal is to provide top quality women's clothing in Huron with a fun, friendly store that gives back to the community while keeping prices affordable.

New Year's Resolution

So a new year means a New Year's resolution. My resolution is to streamline store operations even more so I can spend more time finding clothing styles that you'll love. :)

As a business, our New Year's resolution is to serve you even better! :) Specifically, we'd like to find fresh new lines for this spring/summer and add some gift items in the mix.

Thank you so much for supporting us in 2016! We hope we will see you in 2017! It's going to be a GREAT year, I feel it!


Have a great day!


Ashley E.



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